Hats Off to Pure Fishing Abu Division.

[Ken_D]

Recently, I had a sport come in with a broken frame. He is a husky guy, and actually twisted off one of the stud extensions holding on the LH plate, re-assembling his reel.  

I recall that the 7C4 Lever Drag used removeable screws for the foot, and
Requested same from PF, with a view to repair the frame.  I was directed to the repair bench there, where Sonny K asked abut the frame's foot number, and my mail address.  

Imagine my surprise in yesterday's mail, when not the screws were in the box, but a brand new frame, no charge! Wow. Thanks, Pure Fishing !  KD.

[Frank]

It's great to hear when a company goes above and beyond like that.

[DaBigOno]

It's great to hear when a company goes above and beyond like that.

Its great to hear when a company stands firm behind its products, but to hear them go beyond that is even better!

[Frank]

Its great to hear when a company stands firm behind its products, but to hear them go beyond that is even better!
[/quote]

You're right about that. Funny how you get so used to companies trying to weasel out of backing up their products that it's shocking when customer service is handled without a glitch. In this case it was clearly owner error and the reel was out of warranty - Bravo Pure Fishing!

[dogtagger]

Funny you posted this, I just had a very similar experience with Pure Fishing myself... I broke an uglystik shark fishing last summer, and they replaced it no questions asked. I emailed them the situation, a couple of pictures and they sent a replacement rod for $10. Great company, great products.