Here's their new commercial. Lois, on this site, is a reel tech and rod wrapper. Check out their store when in Honolulu off of Sand Island Road.
http://hawaiigoesfishing.com/videos/5o7c_spot2a.mov
https://www.facebook.com/pages/5-Oceans-7-Seas/203017547896
lois does the reel's and lance is one of the best at wrapping rod's. lance has been wraping for 10 yr's with joe kimura. the shop is a great place lots of help and aloha very humble crew. check it out.