My opinion, FWIW --
Perfect, just as designed...
A logo must be geared toward the seeker --
In this case, it clearly shows Penn, shows Parts, shows a wrench which means repair or replacement, and shows a gear which denotes mechanical parts.
A lot more can be inserted -- but then it becomes cluttered.
The white space is also useful with the red and black.
In an internet search, this will not matter for a logo -- and for folks looking for Penn parts, they already know it is for a reel.
For folks who have never worked on a reel -- it wouldn't make any difference anyway.
This would look great as a patch, or sticker -- could be used on hats, jackets, shirts, toolboxes, workbenches, boats, etc..
However Mo & Scott decide -- will be best.
Just my opinions..
Best,
Fred
EXACTLY what we were going for, Fred
