Penn 30 VSW Shift Button Retainer removal issues

[ReelShocker2012]

OK... tearing down an older model 30 VSW.  Trying to remove the shift button retainer (Part #110).  Using the penn tool in under the retainer but having an issue trying to unscrew it.  With the reel end flat on the table (handle up), which way do I turn the retainer?  Counter clockwise I assume but it's not budging either direction.  Don't want to get silly with a set of vice grips!!!  Sprayed a little break free earlier and going to let it sit.  Any help?  First time tearing down a 30VSW. 

Thanks, Tim

[Bryan Young]

The tool should remain still. The ring needs to turn. I had to use pliers sometime to get it free, counter clockwise.