Did Valley Manufacturing sell Newell to Pure Fishing?

Started by Bryan Young, June 28, 2017, 10:20:06 PM

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Bryan Young

I was looking at LinkedIn today and found this job posting for Pure Fishing, which leads to my question.
:D I talk with every part I send out and each reel I repair so that they perform at the top of their game. :D

conchydong


Vintage Offshore Tackle

No Bryan, this is a different Newell.  

In 2016, Pure Fishing's parent company, Jarden, was purchased by Newell Brands (owner of Rubbermaid, Sunbeam, Mr. Coffee, Rawlings, etc.).   Here's an excerpt from an article on the subject:

Is Newell Getting Ready to Dispose of Pure Fishing?
Monday, December 12, 2016

When conglomerate Newell purchased Pure Fishing from fellow conglomerate Jarden earlier this year, Newell officials were quick to say that the acquisition wouldn't have any impact on Pure Fishing and their myriad of consumer fishing brands.

It didn't take long for that story to get revised, although with considerably less fanfare than the original deal.

Newell has dismissed Pure Fishing's entire 30-person marketing staff headquartered in Columbia, South Carolina. With the cuts also including experts in everything from baits to fishing lines, it looks like the company's R&D efforts are being slashed as well.

Other cost-slashing measures apparently include deep cuts in the company's professional angler roster (that's underway ) and it's no secret Newell doesn't plan to renew many – if any- sponsorship deals when they expire. That includes, we're told, the B.A.S.S. agreement set to expire next year.

As one fishing industry executive told me, "Be glad you're not a professional angler looking for sponsors, because that water is getting skinnier by the minute."

Sources tell us Newell's plans include slashing as much as $500 million- from Jarden's overall operating costs. If that's not doable as the company roster stands now, Newell will likely start disposing of chunks of Jarden properties.

The prospect of seeing brands like Berkley, Stren, Trilene, Abu Garcia, Mitchell and Gulp! Baits coming available has Pure Fishing's largest competitors salivating at the prospects. Additionally, we're hearing other companies looking to either break into the outdoor recreation space or diversify their existing portfolios might be looking into the opportunity as well. And don't count out a knowledgeable group of investors who see a business opportunity (ala the B.A.S.S. acquisition from ESPN) making a play should a breakup be in the cards.

It's quite a change from 2007 when Pure Fishing was acquired from the Bedell-family by Jarden Corporation. Then, Jarden Chairman and CEO Martin E. Franklin described the acquisition as "an excellent fit for Jarden and our Outdoor Solutions segment." He went on to describe a vision for cross-selling, channel expansion and geographical expansion opportunities with Pure Fishing and the company's Coleman and Campingaz brands.

Long story short, none of that happened. And in December of 2015, it was announced that Jarden's products, including Pure Fishing, would become part of Newell Rubbermaid Inc. in a $15.4 billion dollar deal that brought together a conglomeration of brands ranging from Mr. Coffee and Sharpie markers to Rawlings baseball gloves, Coleman camping gear and Pure Fishing.

We're still months away from ICAST- the world's largest trade show for the recreational fishing industry, but it's apparent there may be some big changes in store for attendees accustomed to Pure Fishing's usual massive presence on the tradeshow floor.

Rancanfish

#3
Change happens, not always for the best.  I still remember WalMart coming into a nearby town.  Had literally 3 aisles of fishing products, reels, guns and boating stuff.

All the small bait shops went pffffft, gone in a year or so.  

Then WalMart turned their fishing department into a Chinese junkyard.  Pains me to see the junk look-alike lures being sold.

Try them, they won't even track right thru the water.   ;D ;D
I woke today and suddenly nothing happened.

conchydong

Quote from: Rancanfish on June 28, 2017, 11:14:33 PM


Stupid Americans.  I'm still a Canadian citizen, lol.   ;D ;D

What's the purpose of that in your quote? It is insulting.

Rancanfish

#5
I actually consider myself American since I've been here since a child, so was kinda poking at myself too.  Just a bit of sarcasm since we all seem to want things cheap but then complain about the junk we end up with.

I deleted it to make you feel better, but you had decided to quote it for perpetuity.  So looks like it's there to bother you forever.  ::)

Oh, and try to pay attention to emoji's that imply it's a joke.

Have a good day. Seriously, my apologies.
I woke today and suddenly nothing happened.

bhale1

I took no offense to that....thought he was just poking fun!
Reminds me of a few things I was always told as a kid....
"Be careful what you wish for...." ,&
"You get what you pay for"
Just saying...
Brett

conchydong

Quote from: Rancanfish on June 29, 2017, 01:26:18 PM
I actually consider myself American since I've been here since a child, so was kinda poking at myself too.  Just a bit of sarcasm since we all seem to want things cheap but then complain about the junk we end up with.

I deleted it to make you feel better, but you had decided to quote it for perpetuity.  So looks like it's there to bother you forever.  ::)

Oh, and try to pay attention to emoji's that imply it's a joke.

Have a good day. Seriously, my apologies.

I guess I missed the emojis and apology accepted. I guess I still adhere to the Merle Haggard saying "When you're runnin' down my country, hoss
You're walkin' on the fightin' side of me".

I hope we can have a drink together someday.

Scott

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