Reel Repair by Alan Tani

Looking for a little knowledge about time frames of logos.

I have a 7' Shakespeare Wonder Rod with the yellow "S" in a field of black.  The rod Is a wood butt and cork for grip conventional.

I had previously dated that logo style to the late 60's- early 70's.

Today I saw the same logo on a rod at sleazebay that has a date code of EAA that would put it at 1960 manufacture.

Does anyone have the straight dope on the logo eras?

I don't think Shakespeare date codes lie; October, 1060.  How did you date it the first time?

Quote from: oc1 on July 08, 2026, 06:20:13 AMI don't think Shakespeare date codes lie; October, 1060.  How did you date it the first time?

Have a look

Trying to nail down time frames for the logos, ...as the rod I'm looking at doesn't have any of the date code left readable,....nor the model number.

Yellow S in the black field.

Yeah, I know how the date code works, but what is your reference for the progression/evolution of the logo over time?

Here is a listing for a rod.  The date code doesn't make sense.
https://www.ebay.com/itm/297457183435

Here is a 68 cat.  The back page shows the logo in b&w
https://www.ebay.com/itm/134903510740

Here is a 69 cat.
Note the logo
https://www.ebay.com/itm/198151252365

here is a 62 cat.  Notice the logo is the crayola gold with banners or ribbons.
https://www.ebay.com/itm/178291163785?_skw=shakespeare+1962+catalog&itmmeta=01KX1CVV03T4PNMPFBKM12868T&hash=item2982fb4289:g:9~MAAeSwvEJqTQzy&itmprp=enc%3AAQALAAAA4GfYFPkwiKCW4ZNSs2u11xDyjEmFz2fTYZg20kzkRIJGdCLdDZPRM%2FiM5Tv1tVpdt6nqVPVbcR2O2LyaF%2B%2BULpKSqargMur7Kvcna7qJ4WJdOTv5fxRvVLQFRwr2hIaaPrGeYVK8jkAZH7z13vEpEbDLoEoF43xo4%2BpHtszuqVyRfAhA0adV%2BmtpNM2Me3dIiv1Ynz%2FmjHz5IUXLNy8o2URueWnxKkz8YProIBU7qryY9A%2BTeeA1JJnLBuP23y0Aefuhx8WjwsUrWs%2BpPy%2BqyphqwcXyiK5mnNfIjmTeGCBs%7Ctkp%3ABk9SR56w76zoZw